Today, mass communication brings people closer by developing common understanding of the event or issue. This requires resorting to effective system of mass Mass communication comparative analysis essay.
With the opening of satellite communication, mass communication has become inseparable part of the human life. Radio and Television have invaded almost every corner of the country. At personal level, mass communication is woven into our day-to-day existence.
Communication with rural people is difficult and challenging, as many of them live in inaccessible and isolated villages. We are dependent on mass communication not only for information, entertainment and politics but also education, science, religion, charities, agriculture and transportation.
Thus, mass communication plays an important role in the transmission of attitudes, perceptions and beliefs. In one way or another, almost every major social activity in modern life depends on the use of mass communication media to greater or lesser extent.
Hence mass communication is one of the important inputs for the development of the nation. Thus, mass communication has important role to play in enlightening the masses to raise the standards of their living and improve quality life.
There are many important messages of common concern which have to reach effectively to masses at a time.
This is a challenge for any educator. Mass communication has developed into industry and has provided jobs to millions of people enabling them to earn their living.
In a country like India, it is not possible to train a mass of Indian population in basic life skills simultaneously and uniformly through formal education. Mass media like television and radio are influential force when the same ideas, people, or behaviours, occur consistently from program to program and presented in a stereotype manner.
They also contribute to increased understanding of culture, politics, economy and so on.
Mass communication is important for socialization of people because changes in subtle areas such as the socialization of the individual in regard to knowledge, attitudes, and beliefs, can be brought about through mass communication by using media like television and cinema.
Moreover, more than 65 per cent of Indian population is living in villages, bound by traditions, deep rooted attitudes and superstition.
As people of the country modernize and become more literate, individualistic and cosmopolitan, the use of mass communication channels becomes more and more important as there are many areas of common concern and interest to people about which people want to know. Frequent exposure to mass media can create the urge for a higher standard of living.
There is adequate research evidence throwing light upon the potentialities of individual medium of mass communication as well as a total effect of mass media exposure in changing cognitive and affective behaviour of rural people.
Mass communication becomes very important while communicating ideas intended to change behaviour of people right from developing awareness to adoption of an innovation. It is only through persuasive influence of mass communication, the illiterate and backward population in India can be directed towards any social change required for development.
Research has also proved the effectiveness of these media in educating people. People sit glued to watch television. It is not possible with our meager existing resources and facilities. Radio, television, newspaper, movies are used widely as means of mass communication for information and entertainment.
In India a large majority of the population is illiterate and hence beyond the reach of the printed media. Individuals use mass media to satisfy their need for entertainment or enlightenment.
When people are exposed to an increasing flow of information, they find themselves in a position which necessitates a change in their aspiration, attitude and effort. In this situation mass communication is the only alternative for reaching them breaking all the barriers of physical distances and illiteracy.Essay about Media and Mass Communication - This is an essay which is created under the study of media and mass communication, and is basically a comparative textual analysis that will be based on two different text types (attached at the end).
Media and Mass Communication - This is an essay which is created under the study of media and mass communication, and is basically a comparative textual analysis that will be based on two different text types (attached at the end).
Department of Mass Communication University of Lagos Seminar Paper Comparative evaluation of Lasswell’s theory and structure of Mass communication, Schramm’s theory of the Process and Elements of Mass Communication, and the Knowledge Gap hypothesis, by Tichenor, Olien and Donahue.
Nov 05, · Media and Mass Communications development on a Healthy Mature Culture This argumentative essay is specially made to discuss the possibility for media and mass communication to nurture the development of a healthy, mature culture.
Mass Communication Comparative Analysis 1. Introduction I believe that the purpose of my media audit was to take our initial idea of what we believed our media usage was and to measure and compare it to our actual quantified results. With the opening of satellite communication, mass communication has become inseparable part of the human life.
The history of mass communication is comparatively recent, but it has become Short essay on the Importance of Mass Communication.Download